Trade show displays are a great way to draw attention and interest to your products and services. With so much on the line, it is important to choose your advertising wisely. One of the easiest ways to generate interest in your trade show display is with custom trade show printing. Customized trade show displays are a sure way to make a lasting impression on your potential customers. The following are some more great ideas for custom trade show printing:
Brochure and Checklist: Handout a full-color, professional looking trade show printing checklist. Include all the items that you will need for your booth event, including items such as paper, promotional gifts, and giveaway items. Use your checklist to plan out your activities before the day of the event. To generate interest in your booth, hand out personalized brochures or handouts to invite people to come and check out your offerings.
Promotional Items: Handout promotional items to everyone who walks through your booth. Offer a free promotional item if they purchase from your trade show printing checklist. This is a great opportunity to advertise your brand name and create brand awareness. Consider offering a complimentary gift or promotional items to those who bring your promotional items to the table.
Flyers: Customize your trade show printing with custom, colorful, eye-catching flyers. Use an electronic printer for faster printing and quality results. Invite participants to sign up or hand out flyers before they arrive at the trade shows. It’s best to have the flyers on plain white paper so participants can easily read them. Remember to include event information, entry rules and venue information.
Local Trade Show Printing Services: Find a local printing company that specializes in trade show printing. They can handle all your graphic arts printing needs for any size trade show, including corporate presentations. If you are a small business, they can provide low cost services while giving you professional, quality graphic designs that reflect your brand image and enhance your current marketing initiatives.
Booth Signs: Hand out free trade show printing signage for your booth. Hand out magnets for event cards. Include the event website URL on custom banners, letterhead and envelopes. These inexpensive and easy to produce products will encourage attendees to make note of your trade show appearance. These magnet-based advertising tools can be printed onto nice cardstock and then laminated for a professional touch.
High-Quality Banners: Create high-quality banners using professional banner printing services. Choose from a large variety of colors, shapes and sizes. Your banners can be custom printed or produced with special inserts to fit the paper stock or aluminum base of each specific banner. Make sure you create custom design graphics by adding graphics from previous marketing efforts, such as pictures of the booth or the products available.
Press Releases: You should always have an extensive collection of press releases ready to distribute to the media upon signing up for a trade show. Have them printed and laminated to create a professional statement about your business. Your most recent press release will appear first, ahead of longer press releases. Make sure to include event times, locations, hotel information and specifics of promotional items. Your full contact information is also imperative on a checklist for trade show printing so you can call with questions right away.
Flyer Stickers and Flyers: Another printing option for trade show displays is to purchase printed trade show stickers and flyers. Use a professional sticker and flyer machine that can create a variety of graphic designs with different sizes and font styles. Have your sticker and flyer design printed in full color with a durable laminate finish for ultimate durability. These items are often given out free at trade shows.
Business Cards: Offer your potential customers one of the most important advertising tools at a trade show – your business cards. A professionally printed, laminated business card looks great on the table and can also be easily placed in a wallet for future use. The type of card also has to include your booth number, hours, daytime and nighttime contact information and other relevant information. Printing large format printing of your business cards means they can be placed on the table in front of your booth or on the table top when customers enter your booth for additional information. Make sure you include any pertinent information about your company.
Brochure: Trade show brochures offer a cost-effective way to promote your business and attract new customers to your booth. Most banner and flyer printing services offer a wide variety of brochure templates to choose from to help you create an effective brochure design. You can choose a high-quality paper stock to make your brochures look professional. Your brochures can be laminated or spiral bound for extra protection and last for years.