Beer and hard seltzer have been clamoring for a shot at the new drink, with many claiming it can be the next big thing. While these brands are both made from acetate, there is a key difference in their marketing. Beer and hard seltzer brands do not have the same taste. That difference is why branding is so important for a drink. Using the same logo and colors as your competitors will help you distinguish your beverage from the pack.
The key to hard seltzer’s branding is its uncomplicated packaging. Each can contains one gram of real cane sugar. The design taps into the eclectic nature of the brand, with different flavors each packaged in different-colored cans. Using a geometric pattern, the bottle changes color according to the flavor. For the label, hard seltzer is the perfect option to stand out among competitors.
Some brands align themselves with sporting franchises or arenas. The Kentucky Derby is a good example, while Truly is the official hard seltzer of the NHL. The NFL also has an official hard seltzer. Other brands, such as Natural Lights, work with the Big 12 Conference. All these associations make hard-core hard seltzer branding a strong opportunity for the alcohol industry. And because the drink is so popular with younger consumers, it’s easy for a celebrity to brand it with an endorsement.
Despite the fact that hard seltzer isn’t as popular as beer or wine, it has a strong branding potential. The brand doesn’t carry the cultural baggage of other alcoholic drinks, such as wine and beer. It also lacks the darker alcoholic shade of spirits and makes it more accessible to a wider range of people. Its unique brand positioning also makes it easy for celebrity co-opting its branding.
Unlike wine and beer, hard seltzer has strong branding potential. Its lack of cultural baggage, shared nostalgia, and darker alcoholic shades makes it easy to brand. A celebrity, for example, may be willing to endorse a hard-seltzer product if the brand is “cool.” In addition to celebrity endorsements, it’s also easier to promote products by leveraging celebrities. With the right branding strategy, hard-seltzer brands can take advantage of celebrity co-opting.
The hard seltzer brand Zima left shelves in 2007 but was re-released in 2017, and has since fallen out of popular culture. But it has managed to survive with the help of celebrities, and has become a staple of American culture. With its bold brand identity, hard-seltzer brands can leverage the trend of women’s independence and embrace the new drink with aplomb.
A hard-seltzer brand has strong branding potential. Its name, ‘White Claw,’ has an edgy tone. The drink is not as sweet as it seems. It’s a drink for people who lead active lifestyles. Its flavor is not too sweet and is refreshing. Often marketed to men, hard seltzer also attracts a younger audience.
While some brands will market hard seltzer as a healthier drink, it is important to keep in mind that it is still a drink. It is not necessarily a healthy drink, but it is a refreshing choice if you’re craving a cocktail. In addition to being more expensive, hard seltzer is marketed as a premium drink. If you’re trying to find a healthy beverage, try a brand with a high ABV.
While many brands will use the name of a category to market their product, hard seltzer can also be a good choice for branding. As a non-alcoholic drink, it doesn’t contain alcohol, but its flavour will appeal to men. Its subtle taste makes it easy to drink. In addition to being delicious, hard seltzer also has a distinct gender. A woman who loves a drink can be considered a man.
In contrast to beer, hard seltzer can be a strong branding tool. Its absence of cultural baggage and darker alcoholic shades of wine and spirits makes it a good choice for a drinker’s image. The name has also helped hard seltzer gain a place as a symbol of masculinity. While the word “hard” in hard seltzer is a strong brand for a flavored beverage, it is a great choice for a soft drink.